Another one bites the dust!
Looks like one company finally had the sense to listen to its consumers about absurd diversity mandates via DEI.
“[Harley-Davidson] is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media … Milwaukee-based Harley-Davidson said it currently has no ‘DEI function’ and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has ‘supplier diversity spend goals’ designed to spread the company’s spending out across businesses operated by people from diverse backgrounds,” CBS News reported.
The company also pledged to remove “socially motivated” content from its omnipresent marketing campaigns.
About time …
Additionally, Harley-Davidson follows in the footsteps of Tractor Supply Company, which similarly discontinued DEI practices.
Unfortunately, the tractor company also once thought it was a great idea to deeply alienate its conservative base with militant woke agendas.
Until they didn’t, thanks in part to Robby Starbuck.
Starbuck, who previously ran for Congress, certainly took issue with the formerly DEI-obsessed approach of Tractor Supply, as evidenced in a rather searing tweet that he issued regarding the company.
“It’s time to expose Tractor Supply. It’s one of the most beloved brands in by conservatives but what do they REALLY stand for under CEO @hallawton’s leadership?” Starbuck queried, before proceeding to detail “sex changes,” “DEI hiring practices,” “pride/drag events,” and “LGBTQIA+ training for employees” amongst the many deranged practices the company had.
Hal also liked posts attacking unvaccinated people and @AllisonW_Sports when she left ESPN over the COVID vaccine,” Starbuck declared on X.
Yikes.
Something suggests that hardworking Americans in rural regions are less than impressed by the prospect of their expenditures “funding sex changes,” amongst other activities.
Starbuck also made it clear that he is hardly joyful about the developments with Tractor Supply Company, though he clearly believes they needed to be brought to consumers’ attention.
“I take no pleasure in bringing this all to light. I’m a Tennessean who loves to support TN companies but as a proud Tennessean I know these woke priorities don’t align with our state or @TractorSupply’s customer base.
We must make our voices heard. Hal Lawton needs to understand that we don’t want our hard-earned money spent on these woke priorities. If he supports this stuff then he should spend some of his $11M salary or tens of millions in stock on it instead of using the money we spend at Tractor Supply,” Starbuck continued.
Seriously. The CEO is welcome to spend his (many) millions on whatever woke cause he would like … but he most certainly should not be using consumers’ money through varied corporate schemes.
Remarkably, Tractor Company actually responded, making it clear that they were listening to their customers.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” Tractor Supply Company asserted.
And, sure enough, the company didn’t just issue an insincere statement – they followed through with abandoning DEI.
“Tennessee-based Tractor Supply Company, which claims to be the nation’s largest rural lifestyle retailer and ranked No. 32 in the National Retail Federation’s Top 100 retailer list in 2023, just ignited a firestorm of controversy in some circles as it sought to avoid one in others … Just as Pride Month festivities were dialing down, Tractor Supply announced it was eliminating all diversity, equity and inclusion (DEI) roles at the company,” Forbes asserted.
A much sounder investment than “sex changes” for employees, some of whom would probably leave immediately after receiving their sex-funded surgery.
“Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them,” Tractor Supply declared.
Indeed, they are. And may they play a defining role in the imminent election.
Author: Jane Jones
